tom witkowski
Need: To overcome the perception that Harvard Business School showed its impact by focusing only on its most elite alumni
Solution: Making A Difference, a collection of stylized, short multimedia stories that demonstrated the impact of Harvard Business School, largely through its broad alumni population, but also through its faculty and students. These stories have been distributed via website, social media, in print materials, and at events
My role: Led a team of content creators, designers, and digital communications specialists in the creation of the overall concept, the creation of text, video, and audio content, branding, and the development of an online platform to showcase the School’s impact
The image below links directly to the collection on the Harvard Business School website
tom witkowski 781.643.8648 tomwitkowski@comcast.net
Need: To demonstrate the impact of MIT Sloan as part of the commemoration of the opening of a signature building
Solution: Sloan Stories, a series of short videos of MIT Sloan alumni sharing their memories of their student experiences and their stories of life-long career impact
My role: As director of creative strategy, originated the idea for the video series and oversaw the production of videos
The image below links directly to the collection on the MIT Sloan website
