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Need: A way to connect donors directly to students in order to highlight the fundraising needs and goals of the Campaign for Students, build excitement, and strengthen MIT’s relationships with those donors

Solution: A custom-built web site that featured videos of students showcased in Flash, as part of an integrated communications strategy for the Campaign’s quiet phase*

My role: As co-leader of the communications team, wrote all copy for the site and oversaw construction and design of site, working with an external web developer

* Web site was built for quiet phase of campaign prior to fall 2008 launch and is no longer active. Below are a series of screen shots from the original web site.

writing

storytelling

video

web

magazine

photography

Need: A way to leverage the branding and opening of a new signature building and a series related events for an online experience

Solution: Building the Future, a custom-built web site that featured event information, photo galleries, academic session videos, building information and a virtual tour, and alumni stories videos

My role: As director of creative strategy, oversaw design of site, development of content, and overall messaging

The image below links directly to the MIT Sloan website

All materials copyright © 2008, Massachusetts Institute of Technology