tom witkowski

Video

The Human Factor

Need: A way to to connect donors directly to students at Campaign for Students events, build excitement, and strengthen MIT’s relationships with these donors


Solution: A series of 29 videos about nine students, each the subject of between two and four videos, showcased online and at events as part of an integrated communications strategy that also included print materials and DVDs. This example is a compilation video of those nine students


My role: Selected, interviewed, and screened students, co-produced videos, which included working with external designer and video production team


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All materials copyright © 2008, Massachusetts Institute of Technology

tom witkowski                               781.643.8648                          tomwitkowski@comcast.net

Koch Institute for Integrative Cancer Research at MIT
Need: A way to generate interest about the mission of the Koch Institute for Integrative Cancer Research, honor existing lead donors, and attract additional donors


Solution: A video that combined information about the Institute’s cancer research with interviews of the Institute’s researchers, including faculty and students, that showed their passion for their work


My role: Managed project, and co-produced video with external video production team