tom witkowski
tom witkowski
Video
The Human Factor
Need: A way to to connect donors directly to students at Campaign for Students events, build excitement, and strengthen MIT’s relationships with these donors
Solution: A series of 29 videos about nine students, each the subject of between two and four videos, showcased online and at events as part of an integrated communications strategy that also included print materials and DVDs. This example is a compilation video of those nine students
My role: Selected, interviewed, and screened students, co-produced videos, which included working with external designer and video production team
All materials copyright © 2008, Massachusetts Institute of Technology
tom witkowski 781.643.8648 tomwitkowski@comcast.net
Koch Institute for Integrative Cancer Research at MIT
Need: A way to generate interest about the mission of the Koch Institute for Integrative Cancer Research, honor existing lead donors, and attract additional donors
Solution: A video that combined information about the Institute’s cancer research with interviews of the Institute’s researchers, including faculty and students, that showed their passion for their work
My role: Managed project, and co-produced video with external video production team