tom witkowski

Need: To overcome the perception that Harvard Business School showed its impact by focusing only on its most elite alumni.

Solution: Making A Difference, a collection of stylized, short multimedia stories that demonstrated the impact of HBS, largely through its broad alumni population, but also through faculty and students. These stories have been distributed via website, social media, print materials, and at events.

My role: Led the team of content creators, designers, and digital communications specialists in the creation of the overall concept, the creation of text, video, and audio content, branding, and th development of an online platform to showcase the School’s impact.

Need: To demonstrate the impact of MIT Sloan as part of the commemoration of the opening of a signature building.

Solution: Sloan Stories, a series of short videos of MIT Sloan alumni sharing their memories of their student experiences and their stories of life-long career impact.  

My role: As director of creative strategy, originated the idea for the video series and oversaw the production of the videos.

The videos and website created in celebration of the new building are no longer publicly available.