tom witkowski

The Human Factor

Need: A way to connect donors directly to students at Campaign for Students events, build excitement, and strengthen MIT’s relationships with these donors.

Solution: A series of 29 videos about nine students, each the subject of between two and four videos, showcased online and at events as part of an integrated communications strategy that also included print materials and DVDs. This example is a compilation video of those nine students.

My role: Selected, interviewed, and screened students, identified storylines, and
co-produced videos, which included working with external designer and video
production team.

Koch Institute for Integrative Cancer Research at MIT

Need: A way to generate interest about the mission of the Koch Institute for Integrative Cancer Research, honor existing lead donors, and attract additional donors.

Solution: A video that combined information about the Institute’s cancer research with interviews of the Institute’s researchers, including faculty and students, that showed their passion for their work.

My role: Managed project, and co-produced video with external video production team.